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Renault Interactive Sales System

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The Challenge

Renault’s commercial trucking division products required a high level of customization and configuration. Their customers wanted to customize and order commercial trucking fleets online. Renault VI enabled business customers and dealers 24 x 7 access to ground-breaking intelligent sales functionality via the company’s web site.

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The Solution

As Creative Director at FirePond software, Chris Demers led a design team that produced configuration models and interfaces for complex product databases and also directed the online branding and interface look for Renault’s Commercial Trucking division.

The Results

The team produced an intuitive and branded user interface that presented customers with multiple options and scenarios, providing a highly differentiated on-line buying experience.

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Mobile Site Boosted Sales By 50%

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